Improving Lead Generation and Supporting Business Growth for SolarHill Energy
Client: SolarHill Energy
Services: Google Ads Management, Conversion Tracking, Reporting & Strategy
Engagement: September 2025 – Present
The Challenge
When SolarHill Energy approached me in September 2025, they were experiencing inconsistent performance from their Google Ads account. Campaign strategy had become fragmented, conversion tracking lacked accuracy, and reporting made it difficult to understand which marketing efforts were genuinely driving enquiries.
Without reliable data, making informed decisions about advertising spend and future growth was becoming increasingly challenging.
My Approach
I began by reviewing the entire Google Ads account to identify opportunities for improvement. Rather than making isolated changes, the focus was on creating a strategy that would provide better visibility, stronger performance, and more reliable reporting.
This included:
- Restructuring Google Ads campaigns to better align with business objectives.
- Improving keyword targeting and reducing wasted spend.
- Implementing more accurate conversion tracking and reporting.
- Monitoring campaign performance and continuously refining the account based on data.
- Providing ongoing strategic recommendations to support long-term growth.
The Outcome
Since working together, SolarHill Energy has experienced sustained improvements in lead generation and overall campaign performance.
The increased volume of qualified enquiries has helped support continued business growth, contributing to the company achieving record booking levels during our partnership.
As demand increased, the business expanded its operational capacity by hiring additional electricians and investing in additional vans to support the growing workload.
While digital marketing is only one part of a successful business, it has been rewarding to see the impact that a structured, data-driven advertising strategy can have when combined with a strong service offering.
Key Areas of Work
- Google Ads Management
- Campaign Strategy
- Conversion Tracking
- Performance Reporting
- Ongoing Optimisation
Looking Ahead
Our partnership continues today, with an ongoing focus on improving efficiency, adapting to changing market conditions, and ensuring SolarHill Energy continues to generate high-quality enquiries while making the most of its advertising investment.
