The Challenge
Blackberry Hearing is one of Ireland’s largest independent hearing care providers, with more than 60 clinics nationwide. Managing paid search at this scale requires more than simply running campaigns—it demands accurate reporting, a clear strategy, and continuous optimisation.
When I took over the Google Ads account, there was an opportunity to improve the overall account structure, strengthen conversion tracking, and provide greater transparency into campaign performance. Reliable reporting was particularly important to ensure advertising investment could be measured accurately across a large multi-location business.
My Approach
Managing an account of this size required a structured, data-driven approach focused on both performance and long-term scalability.
My work included:
- Reviewing and restructuring campaign strategy.
- Improving conversion tracking to provide more accurate performance data.
- Refining keyword targeting and search term management.
- Optimising bidding strategies and advertising spend.
- Implementing clearer reporting to support better business decisions.
- Continuously monitoring and refining campaigns based on performance data.
Rather than making one-off changes, the focus has been on ongoing optimisation and ensuring the account continues to evolve alongside the business.
The Outcome
By improving account structure, reporting, and campaign management, Blackberry Hearing now benefits from a more reliable and strategically managed Google Ads account.
Accurate conversion tracking has provided greater confidence in reporting, enabling better-informed decisions around advertising investment and campaign performance.
The account continues to be actively managed and refined, with a focus on maintaining efficient lead generation while supporting the marketing objectives of one of Ireland’s largest hearing care providers.
Key Areas of Work
- Google Ads Management
- Campaign Strategy
- Conversion Tracking
- Performance Reporting
- Multi-Location Campaign Management
- Continuous Optimisation
Looking Ahead
Our work together continues, with an ongoing focus on improving campaign efficiency, adapting to changes in search behaviour, and ensuring Blackberry Hearing continues to maximise the value of its digital advertising investment.
