PPC & Online Marketing | 2014–2016
The Challenge
Drive new customer acquisition while improving the efficiency and return of paid search and display campaigns in a competitive eCommerce market.
My Approach
I managed and optimised paid search and display activity, refining keyword targeting, bidding strategies, remarketing and ad testing. I also carried out competitor analysis to identify opportunities for growth and inform campaign strategy.
The Results
- 8% reduction in cost per acquisition
- 11% increase in new customer orders
- Improved campaign efficiency through ongoing optimisation and testing
