The Challenge
Storebox Self Storage was operating with a restricted Google Ads budget, while the existing account structure wasn’t delivering efficiently. The account needed to generate more from the budget available rather than simply increasing spend.
The Approach
I took over the account and restructured the campaigns to improve how budget was allocated across the highest-value search terms and locations. I also reviewed keyword targeting, search terms and ad performance to reduce wasted spend and focus the available budget on searches with stronger commercial intent.
The Result
The account became more focused and efficient, allowing Storebox to make better use of its limited advertising budget and generate more value from the traffic available.
Key Takeaway
A larger budget isn’t always the answer. With the right account structure, targeting and ongoing optimisation, a restricted budget can still work effectively.
