The Challenge
The nutrition coaching market is highly competitive, with multiple providers competing for the same search terms and audience. When Daniel asked for support, the account had opportunities to improve campaign structure, keyword targeting, and budget allocation to generate more qualified enquiries.
The Approach
I carried out a full review of the existing Google Ads account before making a series of strategic improvements, including:
- Restructuring campaigns and ad groups for greater relevance.
- Refining keyword targeting and search intent.
- Improving ad copy to increase engagement.
- Optimising bidding and budget allocation.
- Removing wasted spend by reviewing search terms and account settings.
The goal was to maximise lead generation while ensuring the account was set up for long-term performance before handing it back to Daniel to manage.
The Results
Within the first month of implementing the changes:
- 20% increase in leads.
- Improved campaign efficiency and account structure.
- Better alignment between search intent, ads, and landing pages.
- A stronger foundation for ongoing campaign management.
After the improvements were in place, the account was handed back to Daniel with a streamlined structure that was easier to manage and continue optimising.
