The Challenge
Zeus Packaging is an international packaging supplier serving businesses across multiple markets through a large eCommerce catalogue.
The engagement began with a comprehensive audit of the existing Google Ads account to identify opportunities for improvement. With thousands of products to manage, the challenge was to improve campaign efficiency, strengthen product visibility, and ensure advertising spend was delivering the greatest possible return.
My Approach
Following the initial audit, I took responsibility for the ongoing management and optimisation of the account.
My work focused on improving the performance of Google Shopping campaigns while ensuring product data remained accurate and optimised within Google Merchant Center.
Key areas of work included:
- Conducting a comprehensive Google Ads account audit.
- Managing Google Shopping campaigns across a large product catalogue.
- Optimising Google Merchant Center product feeds containing thousands of products.
- Refining campaign structure and bidding strategies.
- Developing remarketing campaigns to reconnect with previous website visitors.
- Continuously analysing performance data to identify new optimisation opportunities.
The Outcome
Over more than two years, the account evolved through continuous optimisation rather than isolated campaign changes.
By combining regular account analysis, Shopping campaign optimisation, and improved product feed management, the account became more efficient and better positioned to support the company’s eCommerce objectives.
Managing advertising across thousands of products required an ongoing focus on data quality, campaign structure, and performance analysis to ensure marketing activity remained aligned with business goals.
Key Areas of Work
- Google Ads Management
- Google Shopping
- Google Merchant Center
- Product Feed Optimisation
- Remarketing Campaigns
- eCommerce Optimisation
- Performance Analysis
Looking Ahead
This project strengthened my experience managing large-scale eCommerce advertising accounts, combining strategic planning with continuous optimisation to support long-term online growth.
