The Challenge
Karnasch Professional Tools is an international manufacturer and supplier of professional cutting tools, serving customers across multiple European markets through a large eCommerce catalogue.
As part of my role with ATA Group, an Irish engineering company that was acquired by Harvey Performance Company in 2024, I was responsible for improving the company’s digital marketing performance while supporting continued international growth across multiple markets.
Managing an account of this scale required balancing paid advertising, technical SEO, website management, product feeds, and analytics across thousands of products and multiple languages.
My Role
My responsibilities covered the day-to-day management and continuous optimisation of Karnasch Professional Tools’ digital marketing ecosystem.
This included:
- Managing Google Ads campaigns across multiple international markets.
- Optimising multilingual Search and Shopping campaigns.
- Managing Google Merchant Center product feeds containing several thousand products.
- Improving product feed quality and Shopping campaign performance.
- Maintaining and optimising the eCommerce website.
- Supporting technical SEO and on-page optimisation.
- Monitoring analytics and identifying opportunities for continuous improvement.
- Working closely with internal stakeholders to align marketing activity with commercial objectives.
The Outcome
By combining paid search, SEO, website optimisation, and ongoing analysis, I helped support the continued growth of Karnasch Professional Tools’ international digital presence.
Managing a large multilingual account required continuous optimisation rather than one-off campaign changes, ensuring advertising performance, product visibility, and website experience continued to improve as the business evolved.
During my time with ATA Group, the company was successfully acquired by Harvey Performance Company in 2024, marking an important milestone in the organisation’s growth and expanding the scale of the business I continued to support.
Key Areas of Work
- International Google Ads Management
- Google Shopping
- Google Merchant Center
- Product Feed Optimisation
- Technical SEO
- Website Management
- eCommerce Optimisation
- Analytics & Reporting
- Multilingual Campaign Management
Looking Ahead
This role strengthened my experience managing complex international eCommerce accounts, combining technical expertise with commercial decision-making to support long-term business growth across multiple European markets.
